Everybody lies: how Google search reveals our darkest secrets

[hungry_hole]

I came across an article (https://www.theguardian.com/technology/2017/jul/09/everybody-lies-how-google-reveals-darkest-secrets-seth-stephens-davidowitz) that estimates the male population based on "Porn Searches" on Google to be about 5%:

       Countrywide, I estimate – using data from Google searches and Google AdWords – that about 5% of male porn searches are for gay-male porn. Overall, there are more gay porn searches in tolerant states compared with intolerant states. In Mississippi, I estimate that 4.8% of male porn searches are for gay porn, far higher than the numbers suggested by either surveys or Facebook and reasonably close to the 5.2% of pornography searches that are for gay porn in Rhode Island.

I have watched lots of gay-male porn but I have never done a Google search for porn. Maybe other do, I don't know. I have a few sites that I use but I never search for porn using Goggle. I wonder is others search for gay porn and are part of the statistics of the article.